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Nets is a part of the Nexi Group - The European PayTech. Visit our Group website at

Avarda offers eCommerce checkout solutions and “buy now, pay later”-services to merchants in the Nordics. This includes providing a great customer experience to merchant’s end customers in all touchpoints from the checkout, to receiving the invoice, and until the purchase is paid. 

End user identification in the Nordic market

The focus for Avarda’s services is based on putting the retailer’s brand in focus throughout the entire shopping experience to create security and increase Merchant’s brand awareness towards the consumers. This also includes help for merchants to increase customer loyalty and drive organic sales. 

With that in mind Avarda wanted to find a reliable partner with easy integration for all Nordic markets for identification of customers while consumers are placing orders in webstores and logging into self-services such as Avarda MyPages. Nets was chosen for the task.

One integration for all the Nordic markets

Basing the services on Nets strong authentication solution Avarda has been able to authenticate consumers through one integration in all Nordic markets. This is obviously good position when it comes to maintenance of the services. 

In partnership with Nets, Avarda can focus on what is most important for their business – creating great customer experience to the merchant’s customers and making consumers happy to return to that specific webstore. 

Security and trust are the keys

From studies Avarda has made it shows that most important matter for consumers in the Nordics are security and trust, therefore express the importance of having a partner like Nets’ for identification of customers. Avarda has also partnered up with Nets when it comes to handling their card payments. 

“We have been very satisfied with our partnership with Nets which comes to a wide range of services” says Olli Jumeneff, Country manager of Avarda in Finland.


Avarda is part of TF Bank, which operates in Sweden, Finland, Norway, Denmark, Estonia, Latvia, Lithuania, Poland, Germany and Austria.

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