Product sheets are template based and can be comprised of a front side and a back side. The basic layout of product sheets does not differ between those with a more sales-focused approach and those with a more informative/technical approach. As product sheets are usualy printed in-house the templates includes a white/no-print border.
The overall basic rules regarding use of typography, colours and dots are to be followed.
Please contact Corporate Marketing via
firstname.lastname@example.org for further info.
Front and back
The front of the product sheet offers two possibilities. One includes an image at the top and one is more graphical, providing more space for placing text/content, as the headline is placed inside the light blue box. The back always features a light grey box where all informative text is to be placed. Logo is placed in the lower right hand corner on both front and back.
Product sheet front with image
Product sheet front without image
Product sheet back
Sale or informative
Sales focused or informative
Product sheets are either sales focused or more informative. Sales-focused product sheets can be designed with or without product images. Layout for both sales and informative/technical product sheets is based on the same two-column grid and visually only differentiated by the content within the white area.
Sales focused with product
Sales focused without product
Sales-focused product sheets
The front should include an image at the top if possible, but this is optional. The orange dot holds copy focusing on sales arguments/benefits/ features to support the headline. Text from the front may continue on the back. The back features a light grey box at the top for informative text.
Informative product sheets
The front should include an image at the top if possible, but this is optional. The orange dot holds copy focusing on informative arguments/benefits/ features to support the headline. Text from the front may continue on the back. The back features a light grey box at the top, for informative text.
A six column/row grid. Columns and rows may be subdivided for more flexibility. Address etc. is placed 5 mm from the top of the blue box and aligned left of the grid.
The logo is placed in the lower right-hand corner - outside the grid. Logo width equals 30 mm.
Six vertical columns, six horizontal rows
30 mm top margin
20 mm side and bottom margin
5 mm gap between vertical columns/horizontal rows 5 mm white/no-print border
Address, payment brands and social media icons
Always placed on the back, unless the product sheet is printed on one side only. In this case, they are placed on the front as shown below. Address and web in 7/9 pt. Uni Neue Bold/Regular. Social media icons are placed next to the address. Recommended height of icons is 5 mm. Icons are black due to legal issues. Note that the web addres should never include the 'www'.
For use in product sheets
To ensure a consistent look and feel for all product sheets, the following fonts and colours must be used. Headlines and subheadings are Nets_dark blue. All other text is black.
Five recommended standard sizes. No full stop at the end!
14/17 pt. Uni Neue Bold. No full stop at the end!
Product sheets - don'ts
It is important not to adjust or alter the templates and styles included in any way. Doing so will weaken the consistency and appearance of the product sheets.
Don't modify the template
Don’t weaken the impact of the headline by choosing the wrong colour
Don't use conceptual images
Don’t place products inside the orange dot