Welcome to Nets’ visual identity.
It is a simple, recognisable design with a bright, blueish expression based on our Nordic heritage and a touch of orange to express our international outlook. The overall design reflects our purpose ‘An easier tomorrow. Powered by Nets’. The dark blue symbolises the security and stability that Nets delivers, while the light blue and orange are used to express easiness and innovation.
Dots play an important role in Nets’ identity. They represent proof of Nets’ presence and solutions and are used as a conceptual graphic element in creative executions. They also make up part of Nets’ logo. The formation of the dots symbolises the dynamics of the financial industry and the fact that Nets is a company in constant motion. The dots can also be used for decorative purposes on images or graphical executions. Their primary function is to add energy and introduce the orange dot on elements that do not include the conceptual dots.
Our identity’s primary keywords are simplicity, innovation, customer-orientation, warmth and dynamic. These must be reflected in our tone of voice, image tonality and layout.