Brochures are template based and provide three standard covers. The inside lay-out of any brochure is flexible, inspirational examples are included below. In general we prefer large images, simple airy layout, light and bright colour expression. Both the conceptual dots and graphic dot pattern may be used when it makes sense - not as a filler. The overall basic rules regarding use of typography, colours and dots are to be followed with slight alternatives allowed for brochure layout only.
Please contact Corporate Marketing via
firstname.lastname@example.org for further info.
One version includes a full-sized image, the next has a reduced image area and the third is purely graphical. In each case, the text has a fixed position as shown. The vertical position of the text in the full and reduced images is however flexible in order to enhance readability. Logo is always placed in the lower right hand corner.
Complementing the front cover
The front cover layout may continue onto the back. If the image is not suitable for this or the back needs to hold other information, the back may appear in Nets_light blue. Logo is placed in the lower right hand corner. Address and similar details are placed in the lower left hand corner.
Note that web address should never include the 'www'.
Brochure layout - dos
Must appear light, bright and airy. Do not fill up the entire spread with text. The dominant colour is light blue and orange is to be used as a contrast. Headlines and subheadings may be coloured as long as they can be read clearly. Body copy and smaller copy should be black or white. Do not mix various layout “concepts” but try to obtain a consistent style throughout the brochure.
Dots should never be used as “fill”, but must serve a purpose. As an exception from the basics, a single hard cropped circle on the spread may hold an image inside - never use full uncropped circles with image inside. Avoid graphics/icons inside dots.
Brochure layout - don'ts
It is important not to adjust or alter the templates and styles included in any way. Doing so will weaken the consistency and appearance of the brochures. A homogeneous style and layout throughout the brochure is strongly recommended in order not to appear unstructured and messy. Embrace the empty space rather than fill it up with text.
Don’t mix various column width on the same spread
Don’t use other fonts than Uni Neue
Don’t use colours not specified within this guide
Don’t exaggerate the use of conceptual dots
Don’t colour text in a weak colours
Don’t place images inside full dot shape
Don’t use conceptual dots outside images
Don’t use other font sizes or leading than specified
Don’t mix conceptual and graphical dot pattern
A six column/row grid can be used flexibly in order to create various layouts. It is however advised not to mix various text column widths on the same page or spread as this will create unnecessary noise. Columns and rows may be subdivided for more flexibility.
Six vertical columns, Six horizontal rows
30 mm top margin
20 mm side and bottom margin
5 mm gap between vertical columns/horizontal rows
Address, social media icons and optional text on back
Address and web in 7/9 pt. Uni Neue Bold/Regular is placed in the lower left hand corner of the grid. Note that web address should never include the 'www'. Social media icons are placed next to the address. Recommended height of icons is 5 mm. Icons are black or white. Optional text on the back is set in 10/12 pt. Uni Neue Bold/Book.
The logo is placed in the lower right hand corner of the grid on the front and back. Logo width equals 40 mm.
Whenever brochures need to be in landscape format (e.g. for use in e-books) the construction principles are the same as for portrait format with variation in column/row width and height only. Margins and gaps are the same.
In order to ensure a consistent look across brochures the following type recommendations should be applied. Headlines and subheadings may be coloured according to basic colours. All other text should be black or white.
Five recommended standard sizes. No full stop at the end!
14/17 pt. Uni Neue Bold. No full stop at the end!
Quotations can be used in the layout in three ways depending on the visual impact needed.
Centred within the body copy. 14/17 pt. Uni Neue Bold Italic
Stand alone graphic element. 14/17 pt. Uni Neue Bold for quotation and 12/14 pt. Uni Neue Bold/Regular for optional name/position.