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Logo, colours and graphical elements

 

The Nets logo has been redesigned to create a lighter and more modern visual expression, however it retains a strong visual link to the old logo.

The dots play an active visual role throughout the visual identity. The logo should be reproduced with Nets_bright blue dots whenever possible.

Download logo pack, all versions.
 

Primary logo version
For use on white/light backgrounds.


 

Different logo versions for different backgrounds
The Nets primary positive logo should only be placed on white/light backgrounds. The Nets negative logo (Nets written in white) should only be placed on dark blue/dark image backgrounds. All black and all white logo versions are for use when colour is not available.

 

Logo freespace

Respect the logo freespace.
Never place other objects or text closer than one “n” from the logo. The only exception is the thin stroke in the graphical dot pattern.

 

Logo free space equals on "n"

 

Maximum logo size on a given format

 

Examples of nearest approach to the format edge

 

Logo size

Vectorised logo
The logo is vectorised and is fully scaleable for any purpose. The recommended minimum size is 25 mm in width.

 Minimum size
is 25 mm depending on the reproduction method.

 

Logo centring

Centring the logo
Whenever the logo needs to be centred on a given width/height use these centring points.
 

Logo placement

Placing the logo
Standard placement of the logo is top left, bottom right or centred. More detailed descriptions are outlined under each element included in this guide. Logo size is defined in each case for optimum impact.

Logo orientation
If the logo needs to be vertically displayed it must be turned counter clockwise.

 

 

Ingredient branding

Two scenarios
"technology by" / "secured by" is centred above the logo, to the left of the logo or the logo symbol is used on its own without logotype and text. In each case the graphics are visually centred. Background can be Nets_light grey, Nets_light blue or Nets_dark blue. Text in Uni Neue Bold lower case.

 

“technology by” centred above the logo
“technology by” placed to the left of the logo
“secured by” centred above the logo
“secured by” placed to the left of the logo

 

On Nets_light grey background
On Nets_light blue background.
On Nets_dark blue background

 

On Nets_light grey background
On Nets_light blue background.
On Nets_dark blue background

 

Logo - dos and don'ts

Do
Respect the logo at all times and make sure it is displayed in the best possible way. For exclusive occasions only the logo may be displayed colourless e.g. engraved in metal.

 

 

 

Don’t
Don’t distort, alter or recreate the logo. Don’t display the logo on coloured backgrounds other than specified. Don’t use the the logotype or symbol on its own.

 

Don’t distort the logo
 
Don’t alter the logo colours
 

 

Don’t rearrange or recreate the logo elements
 
Don’t display the logo on backgrounds that will weaken the impact
 

 

Don’t display the logo on background colours other than Nets_light blue, Nets_dark blue or white
 
Don’t use the logotype or the logo symbol on its own
 

 

Nets corporate visual identity is further strengthened by the brand colours. The colour definitions have been carefully selected and it is important to use these exact definitions.

Colour meanings:

Dark blue: depth, trust, loyalty, stability, reliablility, strength, integrity, seriousness and expertise.

Light blue: sky, elegance and innovation.

Orange: joy, warmth, change, determination, balance, freedom, expression.

 

 

Primary colours

Colour impact
These are the Nets primary colours, visually arranged to illustrate the preferred impact for each of them. Nets_light blue is our calm, base colour, which is supported by our anchor colour, Nets_dark blue.

Contrast
Nets_orange is the contrast colour. Nets_bright blue is the symbol colour and should be used sparingly. The four primary colours are supported by neutral colours: black, white and two shades of grey.

 

 
 

 

Expression

Overall preferred colour expression
Based on Nets_light blue, Nets_dark blue and white with Nets_orange as contrast colour.

 

 
 
 

 

Colour expression for presentations
The primary colours are supported by two extra colours, Nets_blue grey and Nets_middle blue in order to provide variation and a broader spectrum for use in e.g. presentations. The colours are arranged in order of preferred use, as shown below. 

 

Order of preferred use

Extra colour
Nets_blue grey
 
Extra colour
Nets_middle blue
 

 

Examples of simple infographics

 


Colour values
Below you will find the colour values for Nets primary and supporting colours. Use CMYK or Pantone when your document  is going to the print-shop. Use RGB or HEX for screen display. Nets_dark blue and Nets_bright blue are also defined as RAL / foil for use on signage.

Tones
Colours can be blended with white or black when you need more tones for graphs and illustrations, or if you want to slightly differentiate content on a web page.

 
 

 

Supporting colours
Supporting colours are primarily to be used for models and infographics in presentations. The colours are already part of Nets' existing PowerPoint template colour scheme.

 
 

 

Colours - dos and don'ts

Do
Include an overall blue expression with a touch of orange.

 

 
 
 

 

Don’t
Don’t use Nets_orange, Nets_bright blue or other colours as primary colour.

 

 
 
 

​Uni Neue is our specially licenced corporate typeface. This font is to be used on all our professional marketing material and is optimised for use both online and in print.

Uni Neue is a very recognisable and modern sans serif with a distinctive character and geometric feel. The rounded corners give the typeface a friendly, yet professional, look and feel. The typeface supports a wide range of languages, including Extended Latin, Cyrillic and Greek. Four weights with corresponding italics have been selected: Book, Regular, Bold and Heavy .

Using Uni Neue consistently will strengthen our identity. Depending on the messaging, the character of typeface can be adjusted using weight and colour to make it more playful or serious. Always make sure the visual expression chosen matches the target audience.

Uni Neue is not a part of the Microsoft Windows font library. It is only licensed to producers of marketing material. Calibri should be is used as a substitute font throughout Microsoft Windows applications e.g. PowerPoint, Word and Excel.

 

Typography

Uni Neue OTF
Four selected weights to be used online and for print.

 

 

 

Colour recommendations
Readability and contrast must be ensured in each case, depending on the communication delivered. Keep in mind that white copy on an orange background isn't suitable for colour-blind people. The examples below are for inspiration only.

 

 

Font recommendations

In order to achieve concistency throughout our communication, these basic font rules must be followed. More in depth rules are described within the relevant chapters.

 

 

 

Recommended use of headlines
Uni Neue Regular is used for headlines. When used inside dots, Uni Neue Regular can be combined with Uni Neue Bold, or Uni Neu Bold can be combined with Uni Neue Heavy.

 

 
 
 

 

 

Alternative fonts

Calibri
Four selected weights. Used as a substitute font for Microsoft Windows applications e.g. PowerPoint, Excel and Word templates, and must be used with the same visual recommendations as Uni Neue.

 

 

 

 

Typography - dos and don'ts

Do
These are basic rules for use of typography. More in depth rules are described within the relevant chapters

 

Headlines are set in Uni Neue Regular upper and lower case only. Aligned left
 
If the headlines consist of more than one sentence you may differentiate by colour
 
Flexibility within dots allows a mix of Uni Neue Regular/Bold and Bold/Heavy
 

 

Don’t
As headlines make a strong impression, it is important to adhere to the basic rules outlined within this chapter.

 

Don’t mix font weights within the headline unless the headline is placed inside a dot
 
Don't write headlines in caps only
 
Don’t use full stop at the end of the headline
 

 

Don’t mix font sizes within the headline
 
Don’t write headlines in italic
 

 

 

 

 

 

 

Dots play an important role in Nets' identity. They should therefore be used according to the defined guidelines to support the communication.

There are two ways to use dots:

  • As conceptual orange dots used on top of images. Dots should be integrated within the image if possible.
  • As a structured graphical dot pattern for a more decorative use on a flat colour or on top of an image.

Both versions can be used on top of aerial, people or product images.

 

 

Dots - conceptual or graphical

Conceptual dots
Are to be seen as proof of Nets presence and their solutions. Images including conceptual dots are used throughout our communication.

 

Graphical dots
The graphical dot pattern is a more simple and structured way of using dots on images and elements that does not include the conceptual dots - e.g. stationery elements.

 

 
 
 
 

 

Conceptual dots

Conceptual orange dots
Amount and placement must support the story behind the image. Integration of dots must appear real and should be implemented by professionals only. An upward feeling is desired.  A minimum of two dots is recommended.

 

Conceptual dots with copy
One dot is allowed to stand out in Nets_light blue and can be overlapped by a single Nets_orange dot. Uni Neue Regular or combinations of Uni Neue Regular/Bold and Uni Neue Bold/Heavy font should be used. Centred copy only.

 

 
 

 

Conceptual dots - dos and don'ts

Do
When used as the primary facing (e.g. on ads and brochure covers) the conceptual dots must integrate with the image in a natural way. Used inside brochures we allow the conceptual dots to be placed flat on top of the image, without the use of any Photoshop manipulation. It is however recommended to manipulate whenever possible.
Graphical

 

Examples of conceptual dots integrated within the image
Examples of conceptual dots placed flat on top of the image

 

Don’t
Orange conceptual dots are to be used on top of images only. They must never replicate the logo symbol or overlap each other or appear structured/uniformed in size or formation.
Lorem

 

Don’t replicate the logo symbol
 
Don't overlap
 
Don’t structure or uniform dot sizes
 
Don’t use transparent colour
 

 

A maximum of one blue fact dot only
 
Don’t include an empty light blue dot
 
Don’t mix other colours/include image
 
Don’t use conceptual dots outside an image
 

 

Graphical dot pattern

Decorative purpose
This is a decorative graphical element that can be used in a many ways. Its primary function is to add some liveliness and to introduce the orange dot on elements that do not include the conceptual dots.

 

Graphical dot pattern with copy
A maximum of two dots only may hold copy. Uni Neue Regular or combinations of Uni Neue Regular/Bold and Uni Neue Bold/Heavy font may be used. Centred within supporting circles and aligned left within the primary circle.

 
 

 

Creating the graphical dot pattern
To ensure consistency across elements, always use the construction principles outlined below.

 

Primary circle
With centre marks for placing up to three supporting circles.
 
Supporting circles
75%, 50% or 25% of the primary circle.
Use one of each size only.
Example for inspiration only.
 
Examples
One, two or three supporting circles can be added to form various constellations, as shown above. Supporting circles may not overlap one another!
 

 

Colouring the graphical dot pattern
Use only one orange dot in the constellation. This is to be placed at the back unless it contains copy.

 

Outline: Nets_light blue
Fill: Nets_light blue
Nets_orange contrast
Outline: white
Fill: white 20% opacity
Nets_orange contrast
Outline: white
Fill: white 10% opacity
Nets_orange contrast
 

 

Graphical dot pattern - dos and don'ts

Do
Graphical dot pattern may also be used on images - use colours according to defined rules. A maximum of two dots may include copy and in this case the orange dot is to be placed at the front. Recommended stroke thickness for A4 format is 0.5 pt.

 

 
 

 

Short copy can be placed inside dot
A maximum of two dots may hold copy
Use colours according to rules
 

 

Don’t
Dots within the graphical dot pattern must never appear in other sizes, positions or colours than defined. Do not mix the graphical dot pattern with conceptual dots.

 

Don’t change sizes or positions
 
Don’t mix and overlap colours
 
Don’t mix with conceptual dots
 
Don’t use transparent colour
 

 

A maximum mix of two colours
 
A maximum of two dots with copy
 
Don’t include image