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​Ads for print are template based and provide various possibilities - single or doublepage. The overall basic rules regarding use of typography, colours and dots are to be followed.

Please contact Corporate Marketing via branding@nets.eu for further info.

 

Single page ad

Three versions
One version has a full-sized image, the next has a reduced image area and the third is purely graphical. In each case, the text has a fixed position as shown. The vertical position of the text in the full and reduced images is however flexible in order to enhance readability. Logo is always placed in the lower right-hand corner.
Note that web address should never include the 'www'.

 

Full image
 
Reduced image
 
Purely graphical
 
 

 

Flexibility of ads with reduced image
If conceptual images are not used, the template offers two alternatives including the graphical dot pattern. In the first alternative the headline is placed inside the large primary circle with supporting text or a fact inside the orange dot. In the second alternative the headline is placed inside the orange dot if there is no calm place in the image. All three templates offer flexibility in headline size, except inside the orange dot. All other text has fixed sizes.

 

Conceptual image
 
Graphical dot pattern with headline and supporting text
 
Graphical dot pattern with headline inside orange dot
 
 

 

Flexibility of ads without images
These templates include the graphical dot pattern in two ways. The first where the headline is to be placed inside the large primary circle with supporting text inside the orange dot, and the second where the graphical dot pattern is less dominant and placed in the upper right- hand corner. Both templates offer flexibility in headline size. All other text has fixed sizes.

 

Graphical dot pattern with headline and supporting text
 
Graphical dot pattern less dominant
 
 

 

Product in the ad
Templates with reduced images include a version with enlarged base in order to include a cut out product if necessary. Purely graphical ads already have the space for placing the product. Full image ads are not suitable for products.

 

Conceptual image with enlarged base
 
Graphical dot pattern with enlarged base
 
Purely graphical ad
 
 

 

Double page ad

Three versions
One version includes a full-sized image, the next has reduced image area and the third is purely graphical. In each case, the text has a fixed position as shown. The vertical position of the text in the full and reduced images is however flexible in order to enhance readability. Logo is always placed in the lower right-hand corner.

 

Full image
 
Reduced image
 
Purely graphical
 
 

 

Flexibility of ads with reduced image
If conceptual images are not used, the template offers two alternatives including the graphical dot pattern. In the first alternative the headline is to be placed inside the large primary circle with supporting text or a fact inside the orange dot. In the second alternative the headline is placed inside the orange dot if there is no calm place in the image. All three templates offers flexibility in headline size, except inside the orange dot. All other text has fixed sizes.

 

Conceptual image
 
Graphical dot pattern with headline and supporting text
 
More discrete use of graphical dot pattern
 
 

 

Flexibility of ads without images
These templates include the graphical dot pattern in two ways. The first where the headline is to be placed inside the large primary circle with supporting text inside the orange dot, and the second where the graphical dot pattern is less dominant and placed in the upper right-hand corner. Both templates offer flexibility in headline size. All other text has fixed sizes.

 

Graphical dot pattern with headline and supporting text
 
Graphical dot pattern less dominant
 
 

 

Product in the ad
Templates with reduced images include a version with enlarged base in order to include a cut out product if necessary. Purely graphical ads already have the space for placing the product. Full image ads are not suitable for products.

 

Conceptual image
 
Graphical dot pattern
 
Purely graphical ad
 
 

 

Grid

Construction
A six column/row grid. Columns and rows may be subdivided for more flexibility when placing e.g. product and product text.

Logo
The logo is placed in the lower right-hand corner of the grid. Logo width equals 40 mm.

 

Six vertical columns, six horizontal rows
Measurements
30 mm top margin
20 mm side and bottom margin
5 mm gap between vertical columns/horizontal rows
 

 

Double page ad
The grid is implemented for each page of the double page spread.

 

 

Typography

For use in ads
In order to ensure a consistent look across the various ads, the following recommendations for font and colour must be used. Headlines must be coloured according to basic colours with a maximum of two colours combined. Subheadings should be Nets_dark blue and all body copy should be black.

 

Headlines
Five recommended standard sizes. No full stop at the end!
 
Subheadings
14/17 pt. Uni Neue Bold. No full stop at the end!
 
 

 

Ads - don’ts

Don’t
It is important not to adjust or alter the templates and styles included in any way. Doing so will weaken the consistency and appearance of the ads.
 

Don’t modify the template
 
Don’t weaken the impact of the headline by choosing the wrong colour
 
Don’t mix conceptual dots and graphical dot pattern
 
Don’t place products inside the orange dot