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Posters, roll-ups and beach flags

 

​Posters and roll-ups are visually based on the layout principles for ads and brochures. They are both template based, providing flexibility depending on if they include an image or are purely graphical. As beach flags may vary in both shape and size, they are not template based. Please comply with the dos and don’ts outlined in this chapter. 

Please contact Corporate Marketing via branding@nets.eu for further info.

 

Posters

Three versions
One version has a full-sized image, the next has a reduced image area and the third is purely graphical. In each case, the text has a fixed position as shown. However, the vertical position of the headline in the full and reduced images is flexible, in order to enhance readability. All three versions offer two headline sizes. The logo is always placed in the lower right-hand corner. The use of subheading and “nets.eu” is optional. Note that web address should never include the 'www'.
 

Full image - for conceptual dot images only
 
Reduced image
 
Purely graphical
 
 

 

Flexibility of posters with reduced image
If full-page conceptual images are not used then the template offers an alternative layout. This layout includes the graphical dot pattern with the headline placed inside the large primary circle, and the supporting text or a fact is placed inside the orange dot. Both templates offer two headline sizes. All other text has fixed sizes. A maximum of five lines is recommended for subheadings.

 

Reduced image poster with conceptual dot image
 
Reduced image poster with graphical dot pattern
 
 

 

Flexibility of posters without images
These templates includes two options for the graphical dot pattern. The first where the headline is to be placed inside the large primary circle with supporting text or a fact inside the orange dot, and the second where the graphical dot pattern is less dominant and placed in the upper right-hand corner. Both templates offer two headline sizes. All other text has fixed sizes.    
 

 
 
 

 

Poster grid construction
A six column/row grid. Poster format 500 x 700 mm.

Logo
The logo is placed in the lower right-hand corner of the grid. Logo width equals 100 mm.

 

Six vertical columns, six horizontal rows
Meassurements
70 mm top margin
50 mm side and bottom margin
10 mm gap between vertical columns/horizontal rows
 
 

 

Typography

In order to ensure a consistent look across posters the following type recommendations should be applied. Headlines and subheadings are coloured in Nets_dark blue or white.

 

Headlines
Two recommended standard sizes. No full stop at the end!
 
Optional subheading
36/40 pt. Uni Neue Bold. No full stop at the end!
 
Optional web address
24 pt. Uni Neue Bold. Note that web address should never include the 'www'.
 

 

Don’t
It is important not to adjust or alter the templates and styles included in any way. Doing so will weaken the consistency and appearance of the posters.

 

Don’t modify the template
 
Don’t weaken the impact of the headline by choosing the wrong colour
 
Don’t mix conceptual and graphical dot pattern
 
Don’t place products inside the orange dot
 
 

 

Roll-ups

Three versions
One version includes a full-sized image, the next has a reduced image area and the third is purely graphical. Full-sized images are recommended for conceptual images only. In each case, the text has a fixed position as shown. All three versions offer two headline sizes. The logo is always placed in the upper left-hand corner.

 

Full image - for conceptual dot images only
 
Reduced image
 
Purely graphical
 
 

 

Flexibility of roll-ups with full image
This template must include a full-sized conceptual dot image. Flexibility is limited to the choice of two headline sizes. A maximum of five lines is recommended for both large and medium size headlines.

 

Example of large headline in 400/440 pt. Maximum of five lines is recommended
 
Example of medium headline in 300/330 pt. Maximum of five lines is recommended
 
 

 

Flexibility of roll-ups with reduced image
This template includes the graphical dot pattern in the top, where the headline is placed inside the large primary circle with supporting text or a fact inside the orange dot. This ensures the text is clear and readable. The templates offers two headline sizes. A maximum of three lines is recommended for medium size and four lines for the smallest size headline. Text size is always fixed inside the orange dot. 
Flexibility

 

Example of large headline in 300/330 pt. Maximum of three lines is recommended
 
Example of small headline in 200/220 pt. Maximum of four lines is recommended
 
 

 

Flexibility of roll-ups without images
This template include a less dominant graphical dot pattern placed in the lower right-hand corner, and offers two headline sizes; - large and medium. A maximum of five lines is recommended for both large and medium sized headlines.

 

 
 
 

 

Roll-up construction
Due to its rather simple construction, the layout is not based on the flexible six column/row grid. Text is always aligned left with the logo with a distance of half the roll-up width to the top of the roll-up.

Logo
Placed in the upper left-hand corner of the roll-up. Logo width equals half the width of the roll-up. Positioned according to logo freespace guidelines.

 

 
 
 

 

Typography
In order to ensure a consistent look across roll-ups, the following type recommendations should be applied. Headlines are coloured in Nets_dark blue or white. No full stop at the end.

 

 
 

 

Don’t
It is important not to adjust or alter the templates and styles included in any way. Doing so will weaken the consistency and appearance of the roll-ups.
 

Don’t modify the template
 
Don’t weaken the impact of the headline by choosing the wrong colour
 
Don’t mix conceptual dots and graphical dot pattern
 
Don’t place products inside the orange dot
 
 

 

 

Beach flags

For awareness and decorative purpose
The layout of the beach flag is based on the basic guidelines and includes the logo and graphical dot pattern as the primary flag. The logo is turned counter clockwise.

 

 
 

 

Do
As beachflags are not template-based the following examples serves as visual inspiration. In each case the basic guidelines of how to handle the logo, colours, typography, imagery and dots must be followed in order to achieve a consistent look.

 

A series of beach flags may include flags with image or text, as long as the primary flag holding the logo stands out as the hero or leader of all of them
 
 
 
 
 

 

Don’t
The logo should not be placed on top of an image if it will weaken the clarity and impact of the logo. You must also respect the logo free space, impact and orientation at all times.

 

Respect the logo free space
 
Respect the clarity and impact of the logo
 
Don’t mix logo with text
 
Don’t mix conceptual dots and graphical dot pattern